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Meat and Dairy Facts has launched a new video series showcasing the high standards in place on Quality Assured Irish farms that contribute to Ireland being a world leader in sustainable beef, lamb and dairy production.

This new three-part video series is hosted by chef, food writer and Mum, Lilly Higgins. Join her on her journey to find out more about Ireland’s meat and dairy industry. Along the way she meets the passionate farmers and producers that power the industry, and learns more about the role meat and dairy plays in her family’s health.

At the end of each episode, Lilly will share an easy to follow recipe that uses fresh meat and dairy products. These recipes will be featured on our website in the coming days, so stay tuned.

In this episode, she visits the farmers and innovators who are taking major steps to make the industry more sustainable.

Watch now to have a behind the scenes look at what happens to ensure the highest quality Irish Produce makes it on to your family’s table.

This series was filmed in March before Covid-19 restrictions were introduced


Notes to the editor

Meat and Dairy Facts is a consumer information campaign about the role that meat and dairy play in a healthy balanced diet and the efforts that Irish farmers are making to care for their animals and the environment.

Meat and Dairy Facts brings together processors and representative organisations to explain the importance of meat and dairy, and to provide consumers with the facts about our sustainably produced, world-class meat and dairy produce.

Meat and Dairy Facts members include Bord Bia, Dairy Industry Ireland, the Irish Creamery Milk Suppliers Association, the Irish Farmers Association, Meat Industry Ireland and the National Dairy Council.

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